MISSION

To change the way Black women and girls are perceived and, more importantly, perceive themselves; to make toy black dolls a topic of Mattel's marketing & sales strategy and focus; to become the largest consumer group of toy black dolls; to instill pride in being Black; and to turn the black doll - living and toy - into a hot commodity, like its white counterpart.

With members living all over the globe, The Black Doll Affair, LLC. is a sisterhood largely made up of Black professional women, the majority of whom live within the United States. Founded on December 17, 2007 by Dana "Mama Doll" Hill in Atlanta, Georgia, The Black Doll Affair was created after witnessing Black children selecting the black doll as bad, ugly and least preferred. After watching that Oprah Show, Mama Doll realized the reason she was rejected in so many arenas of her personal and professional life - even when she was the most qualified, talented and deserving - was because she was the black doll. 

PURPOSE

A private social club for adult Black women, The Black Doll Affair is a self-esteem movement. Our members - The Black Dolls {Black women}, Black Doll Brothas {male supporters} and our Porcelain Pals {women of other races who support us} - gather to play and give back. Each time we get together at an "Affair," we bring a toy black doll to donate. Throughout the year, those toy dolls accumulate. On the first Saturday of each December, in cities across the USA, our Ambassadolls {leaders} host self-esteem Christmas parties to give those dolls to little Black girls to remind them of their magic.   

"TO BECOME A BLACK DOLL THERE ARE NO MEMBERSHIP FEES. JUST BUY YOUR BLACK DOLL MEMBER TEE."

Mama Doll seeks to make life as a Black Doll a coveted experience. Ultimately, being a "Black Doll" will become a part of American history, African American legacy and pop culture. 

STRATEGY

To get Black women and girls into a Black Doll T-shirt; to open doors once closed to Black women and girls; to create strategies designed by our team for our teammates; to change the game in ways industries didn't see happening; and to give our leading ladies, The Black Dolls, seats at tables once reserved for those less melanated. 

Since its founding, more than 100,000 women have joined the organization by purchasing their T-shirts. How many toy black dolls have been donated to us and or in our name? Well, since 2007, we've become the largest consumer group of toy black dolls. No longer keeping count, a few years ago, we told our partners over at Mattel that we're taking a page from McDonald's early head count strategy by  simply stating: "Over 1 million served." 

© Copyright 2019 - The Black Doll Affair